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Little White Marketing Lie #3: Word of mouth is our best marketing

Little white lies are falsities we tell people (and sometimes tell ourselves) that we believe to be benign, harmless. But there are little white marketing lies we tell all the time that may be hurting...

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4 Ways to Get Buzz-Building Brand Advocates

A brand advocate isn’t just a satisfied customer, it’s a satisfied customer who is talking about your products or services, or your business itself, in such a way that prospective customers turn into...

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Word of Mouth Still Tops for Driving Local Business Traffic

How many local businesses have you visited in the last year based on the recommendations of others, social media or online directories?  For most business owners, local business recommendations occur...

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Why 70% of Your (Former) Customers Disagree

When it comes to customer retention and loyalty, few businesses ever enjoyed the reality of “lifelong” customers, although many business owners dream of just that.  And now that competition for...

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Microwave Popcorn and Word of Mouth Marketing

It used to be that the bigger your business was, the more advantages you had, because all of the so-called advantages to be had – like paid advertising – cost real money. But things have changed....

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Virtual Brand Introductions Lead to Real Sales: 4 Ways to Be More Like-Able...

41% of Social Networkers Find New Brands to “Like” on Social Media; The Question is, Do Any of Them “Like” You? Virtual brand-introductions lead to real sales! A marketingcharts.com survey revealed...

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Restaurant Marketing: Get Restaurant Reviews in Real Time!

Grow your restaurant by getting more customers to post positive reviews – including reviews in real time – about your restaurant’s eats, drinks, service and more with these restaurant marketing ideas....

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Get the Word Out: 5 Ways to Use Customer Testimonials

Believe Word of Mouth is Your Best Marketing?  Here are 5 Ways to Get Customer Testimonials and Use Them to Grow Your Small Business It is one thing to have satisfied customers and it’s another to have...

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